William Hill Sponsors La Vuelta a Espana 2009
If you want further proof that online gambling is reaching the mainstream, take a look at William Hill Online. The company operates SportsBook.com and is one of the largest in the UK. Recently, the company announced its role as a major sponsor in La Vuelta a Espana cycle race 2009. This is the first time an online gambler has been given the opportunity to sponsor a major mainstream biking race. This is a testament to how online gambling is gaining universal acceptance throughout the world. Formerly it was unheard of that an online casino would have the opportunity to advertise at a large, and much-respected, tournament like La Vuelta a Espana.
In Europe La Vuelta a Espana cycle race is one of three major cycling tournaments. There also is the Tour de France and the Giro d’Italia. La Vuelta begins in Holland and ends in Madrid. The tournament began in 1935 and it is a three-week tour across Spain. Initially the tournament was inspired by the Tour de France. La Vuelta a Espana is unique in that its qualification process is rigorous. There are one to three time trials and a variety of mountain ranges to cover. Since 1994 Madrid has been the ending-place of the cycling contest.
Director of La Vuelta a Espana, Pablo Lopez-Barajas stated, “We are delighted to have reached an agreement with WilliamHill.com, one of the most respected brands in its business and we appreciate the trust that they have in our sport, as a means of expanding within Spain.” The mutual respect William Hill and La Vuelta have for eachother makes it a natural marriage. William Hill is a leader in the field of online gaming and La Vuelta has gained much respect in the world of cycling tournaments. The biggest advantage is that William Hill can solidify itself as a leader in the online gambling market by working on its mainstream notoriety. The biggest advantage to La Vuelta a Espana is that they are gaining a $400,000 sponsorship deal from the online giant. In the end, both companies are gaining huge promotional possibilities by coupling with each other.
Tags: sponsorship, William Hill
