There are big changes in the world of gaming, but new software companies that make waves are normally not one of them. That is until now. Party Gaming is a newer company that is holding its own when it comes to comparing to games that are currently in the market. The company has a great reputation already of bringing some of the biggest and best games to the virtual casino world. The company has been around since 1997 and that has given its developers enough time to make serious strides in world of gaming. The main reason why the company has maintained its premiere stand in the market is because of the games it produces. Each one is fun and brings its own unique brand of gaming to the market. Part of their strength comes from the fact that they were around when games first began to be offered online. The company has seen the growth of the market and managed to stay one step ahead of it over the years. The company is officially based in Gibraltar, which is a popular location for gaming companies due to the casino-friendly gaming fees and laws of the country. This is great news that Party Gaming found a welcoming home base because that gives them all the more time to focus on what they do best—create top notch games for players to enjoy online.

One of the ways the company rose to the top was putting a clear cut focus on good gaming and security when working online. No one wanted to threaten their own safety online and a lot of gamers were slow to enter the online market. Though they were avid gamblers at their local casinos, they were not all willing to take their chances sharing personal information online. The internet was still young at the time so it was not without concern that they held back. Thanks to companies like Party Gaming though more and more people entered the market and were welcome with secure servers and watchful developers who worked to protect their information. Over time the company has become one of the biggest and best in the world of online gambling and you can expect 2011 to be another big year for them.

Party Gaming is a newer software developer in the market, but don’t let that stop you from testing out their games. Take their Cherry Blossoms slots game for example. If you check out the game you are going to love all it has to offer. This is a five-reel game that has twenty paylines. That is well enough to give you a great shot at winning some serious payouts. The game has a high jackpot of a whopping 12,500 coins too. This is a huge bonus in the world of gaming. Think of how much more you can win with an extra twelve-thousand-plus spins! This is a great way to find games that are worthy of your money. Make sure they come with huge bonuses. You can just fuel that bonus back into additional spins and increase your chances of a great payout. In this game you are going to be surrounded by Japanese culture. The symbols are pagodas, lotus flowers, geisha girls and temples. Part of the appeal of these games is the fact that the pictures are all light and delicate—just like you would envision a Japanese adventure to be if you were traveling in one of their museums. The symbols are all focused on traditional Japanese culture and you are going to love the care Party Gaming developers put into the game.

This game comes with twenty paylines to activate and you are going to find that it gives a huge array of possibilities in terms of winning more. If you get three of more of the Cherry Blossom logos, you can get to the free game feature with the game. This one comes with the chance at a fifteen, twenty or twenty-five free game option. This is dependent on how many triggering symbols you got in the first place. You also are going to win some multiplier as you wager and that too is dependent on the amount of scatters you get to usher you to the bonus game in the first place. This is one of those games that you are going to love due to the possibilities and the huge payout it comes with. Test it out and see for yourself how much fun this Japanese themed game can be for anyone wanting to play games online.

In 2006 the UIGEA, or Unlawful Internet Gambling Enforcement Act, was brought into legislation. The point of the law was to thwart illegal gambling online to protect consumers. Although this was its intention, the law had some other results. The UIGEA ended up targeting financial institutions. They were tasked with the overwhelming task of flagging and denying any transactions that were affiliated with online gambling. Banks didn’t like the change because it costs money for them to alter their procedures to account for the new checks. In the end, the UIGEA ended up creating a lot of problems because other forms of gambling that were meant to be legal, like lotteries and sports betting, were thrown into the mix and banks seized those funds too.

When it comes to the online casino world, they were equally as thrown by the UIGEA rule. Many chose to leave the market. For example, Party Gaming issued a statement that read, “The Board of Party Gaming has determined that if the President signs the Act into law, the Company will suspend all real money gaming business with US residents, and such suspension will continue indefinitely, subject to clarification of the interpretation and enforcement of US law and the impact on financial institutions of this and other related legislation.”  

Many online casinos were scared and decided to alienate the US market altogether as a way to avoid breaking any laws in the world of online gambling. A lot of companies were as conservative as Party Gaming. When companies left the US market, online gamblers were left with no choice but to move to offshore gambling companies. The problem is that they then channeled billions of US dollars out of the country. One legislator said, “Every day the US does not put laws in act to accept online slots and gambling, is another day the country is losing millions of dollars in potential revenue.”  With the numbers when it comes to gambling as high as they are, it’s a difficult to pass up the huge revenues. In particular because of the huge US deficit, it’s imperative that more legislation is put into place to legalize and regulate online gambling.

The world’s slots and gambling markets are in trouble. The past few years have been tumultuous for the industry as a whole. Many governing bodies are looking to legalizing online slots but few of them are in sync.  For example, there are still states that are holding out against legalizing slots, while the federal government is looking to revisit the UIGEA.  There have been many bill introduced that are currently waiting for review. Many representatives are doing their best to create workable online legalization laws.  It seems to be only a matter of time before the US does adopt some of these bills, but in the mean time the slots market is still in trouble.

The problem with gambling and slots is universal. Much of the world has relied on the US for gambling revenues. One example is Party Gaming. The company built much of its business on US slots players’ wagers. Over the years they drew much of their entire income from American gamblers.  When the UIGEA of 2006 was passed, suddenly that slots revenue was cut off.  Party Gaming suffered as a result and since that time has seen very difficult financial times. Reports showed that once the US stopped slots, Party Gaming lost well over 50% of its revenues.

That change by the country caused a lot of problems for the global slots market.  Many countries were relying in part on revenues coming in from the US. Once the big player was gone, they had to do some scrambling and reorganize. Most online slots companies started to put extra advertising dollars into their advertising and promotional campaigns. They developed their slots game roster even further. They tried to make the most of the limited customer base they were left with. 

Party Gaming is one of those countries that found a new resourcefulness once the US left the slots market. The company recently signed a deal with network Channel 5 in the country. This is proof that they have overcome the blow and successfully put themselves back on the map in terms of an online slots operation.  In fact, due to the US pull out in the slots market, Party Gaming was forced to revamp their entire value proposition. They moved into a more complete online gambling force, including slots, poker, table games and bingo in their offerings. The move has proved a wise one because they are now on the brink of a huge advertising campaign that will once again bring them to the forefront as a leader in the world of online slots gaming.

The connection between video games and the Tarzan character began back in the mid-1980s. A game called “Jungle King” featured a Tarzan-like hero who swung through the trees in a loin cloth.  Later on the Commodore 64 computer game Tarzan Goes Ape was introduced to the market. Tarzan was translated into another computer game after that and was played on the Nintendo 64, PlayStation and Game Boy systems.  In 1990s Tarzan also made an appearance in the game Kingdom Hearts, a PS2 game.

This year there is a new version of online gaming featuring Tarzan and it’s been developed by Party Casino. With the popularity of online slots games, this one should be wildly successful.  This version of Tarzan is a 20-payline video slots game. The game itself has great graphics and a lot of visual appeal overall. A lot of that is thanks to illustrator Joe Kubort who purposely created the character to have a very “fresh and original” look. It’s a known industry fact that most people will gravitate towards playing online games that are familiar. With the notoriety of the Tarzan character, this game should have no time picking up speed in the virtual casino world.

Adding to the notoriety of the Tarzan brand is this game’s outstanding bonus possibilities. If you get to the bonus round, you’ll be privy to many rewards. First of all, the swinging Tarzan is the scatter symbol and he brings about a wide variety of valuable free spins bonus round.  It’s a great way to get bonus chances to win big. Check out the game and see for yourself how much fun you can have.

Party Gaming’s online casino has been around for a while and they are well-versed in the art of creating an outstanding online gaming experience for customers. The website has over 100 slot games to enjoy and 40 other casino games. If you do venture to the website, be sure to check out their progressive slots games. These are awesome ways to gain a lot of momentum when it comes to possible payout. Remember too that the Party Casino online Gold Mega Jackpot is up to just-shy-of $4 million. What a great way to enjoy the rest of 2009—as the jackpot winner!

As a testament to the ending recession, PartyGaming has issued a taped interview with its CEO Jim Ryansald.  In the tape, Ryansald stated, “We’ve managed the business through a difficult climate and delivered solid results. Revenue was in line with analysts’ consensus.” Although PartyGaming posted a loss for their first two quarters of 2009, they still maintain that this is normal with the state of the economy.  Their revenues were down 20% since last year.

Part of the huge loss in revenue is attributed to negotiations with US regulators who have created difficult rules for the online giant to follow.  PartyGaming wanted to get through the negotiations so they can focus on their aggressive marketing and advertising. Ryansald added, “The nature of the market is so competitive right now that we want to focus on developing our company into the best possible product for consumers…Our goal is to still be in the top three online poker locations.”

Currently PartyGaming is number three in online poker, bingo and casinos. One strategic move the company made was to purchase Cashcade. By acquiring the company, PartyGaming took over yet another market- online bingo. Many believe that online bingo is the key to gaining a true competitive edge in the industry because not only is bingo highly popular, it also is a widely untapped market. For too long online bingo has gone virtually unnoticed by online casino managers.  The number of people playing online bingo is huge and that is a target market that could potentially put PartyGaming beyond its goal of being one of the number three companies in the online gambling industry.

The recession has reeked havoc on many businesses, but online gambling continues to grow. Some online casinos have had a lag in revenue, but they are bouncing back pretty quickly and with the consistently growing number of online gamblers, it’s hard to imagine them not rallying within coming months.  PartyGaming is one casino that is trying to set itself up for success and wanting to grow with the market. If the company can sustain their market share by creating an outstanding gaming experience for all online gamblers who visit the website, they can surely mark their place at the top of the list of online casinos.