As a testament to where the market is going and how it is heading towards technology-based industries, a new company has cropped up. It is called Foviance. Foviance is a hi-tech research company that specializes in examining the user experience of online surfers. Among other things, the company has managed to develop a special technology that identifies the subconscious decisions made by gamblers at online casinos. Emotional Engagement Measurement is one of the elements to the company’s offering. EEM is what tells them why online customers do what they do.  It’s an interesting science that the company does—they help online entities know their customers better and, for lack of a better term, manipulate them more easily.

By looking into subconscious behavior, Foviance helps companies improve the experiences of their online visitors and clients. The system involves measuring five levels of emotional engagement. The five levels are visual attention, cognitive attention, emotional engagement, emotional attraction and apprehension excitement. Put together each one tells a different story on how well a client likes a website and how willing he or she will be to buy the product or service it is offering. Catriona Campbell, the founder of Foviance, said, “It is no longer sufficient to create websites which are just easy to use, or have value for money products associated with them. Websites need to appeal to the subconscious; to engage with consumers at an emotional level. At Foviance we have proven with a number of brands that this holds true for websites. Using our neuro-technology to have a deeper understanding of the emotional facet of the customer experience, we have found we can deliver insight that other methods previously haven’t.”

In today’s competitive market, Foviance is offering a valuable service. It does research and then lets developers and designers know what specific visuals, sounds and activities will spur a customer on into making a purchase. It’s critical information when it comes to gaining users and bringing back customers. Having a competitive edge of knowing a customer better and being able to create more value for them, is crucial in today’s market. Foviance is poised on bringing a new understanding of the customer to the business market.

Foviance is a customer service consultancy. The company focuses on the usability and accessibility of online experiences.  They are unique in their vision because no company as of yet has built their value proposition solely on the experience of users. With the huge growth of the internet and internet slots play and gambling, in general, Foviance is making ground-breaking strides in the monitoring of the online experience. 

The company is a hi-tech research company that examines users’ experiences with online websites. One of their unique developments is that the company was able to create technology designed to identify the subconscious decisions made by gamblers at online slots and table-game casinos.  They refer to the practice as “Emotional Engagement Measurement.” It allows researchers to inspect the behavior of online gamblers and investigate the reasons why the make particular decisions at online casinos.

This study of subconscious behavior, allows Foviance to help companies improve their focus. Online casinos find this information highly valuable because due to competition within the market, they can gain a competitive edge with an understanding of customers’ subconscious behaviors.  It helps companies develop the gaming experience they provide their customers.  The Foviance system involves a measurement of five levels of emotional engagement at online slots parlor or casinos. The bulk of their research is done via PKR.com.

The five levels of emotional engagement as observed by the researchers of Foviance are visual attention, cognitive attention, emotional engagement, emotional attraction, and apprehension excitement.  Catriona Campbell, founder of Foviance, stated, “It is no longer sufficient to create websites which are just easy to use, or have value for money products associated with them. Websites need to appeal to the subconscious; to engage with consumers at an emotional level. At Foviance we have proven with a number of brands that this holds true for websites. Using our neuro-technology to have a deeper understanding of the emotional facet of the customer experience, we have found we can deliver insight that other methods previously haven’t.”

In a market as competitive as the online gambling one, it’s imperative that companies have all the advantages they can. Foviance is offering online slots parlors and gambling websites the ability to look into what spurs customers to action. This is invaluable information and is helping virtual casinos to create dynamic and satisfying online experiences for their customers.