Slots Take on Market Research Task
Who would have thought that slots games could be used as market research tools? Leave it to developers to push the games to an even higher level of performance. In former days the slots were considered fun games– and no more. They were games that brought in millions of dollars for gaming companies, millions of tax revenue dollars for state legislations and hours of gaming fun for gamblers. This was a great asset to a wide range of people. Though the games served this purpose well, one company decided to take them on and push them to new heights. It is TransAct Technologies that sees the games as a marketing tool. They have teamed up with the Foxwoods Resort and Casino to modify their slots games. Now, when you play at them the machines gather information on your preferences. It is being described as a premiere system for wagering where a printer keeps track of a player’s preferences and choices. For example, the games can be logged into and once a client’s information is loaded, they can get more bonuses. So if it is your birthday, the game may offer you an additional free spin bonus or the machine could generate a coupon for free merchandise. This is just another way for gamers to get something extra back. So what is in it for the company?
Well- while the games offer you more bonuses, they also track information for the casino. This is how the casino is going to know the demographics of a game. Say they spend $5,000 on a new slots game. They may want to know who is wagering on it and at what times. It is possible that an older group is playing on the game during the day, but a younger demographic is playing on it at night. The value here is that they can offer payouts in line with that information. For example, a daytime older audience may enjoy a vacation cruise, whereas a nightime younger audience may enjoy a trip to Las Vegas. This is yet another way for gaming companies to track information and then provide the best products possible for their gaming public. Expect the tool to be used in more casinos around the country in future months.
