Foviance Makes History by Studying Slots Players’ Needs
Foviance is a customer service consultancy. The company focuses on the usability and accessibility of online experiences. They are unique in their vision because no company as of yet has built their value proposition solely on the experience of users. With the huge growth of the internet and internet slots play and gambling, in general, Foviance is making ground-breaking strides in the monitoring of the online experience.
The company is a hi-tech research company that examines users’ experiences with online websites. One of their unique developments is that the company was able to create technology designed to identify the subconscious decisions made by gamblers at online slots and table-game casinos. They refer to the practice as “Emotional Engagement Measurement.” It allows researchers to inspect the behavior of online gamblers and investigate the reasons why the make particular decisions at online casinos.
This study of subconscious behavior, allows Foviance to help companies improve their focus. Online casinos find this information highly valuable because due to competition within the market, they can gain a competitive edge with an understanding of customers’ subconscious behaviors. It helps companies develop the gaming experience they provide their customers. The Foviance system involves a measurement of five levels of emotional engagement at online slots parlor or casinos. The bulk of their research is done via PKR.com.
The five levels of emotional engagement as observed by the researchers of Foviance are visual attention, cognitive attention, emotional engagement, emotional attraction, and apprehension excitement. Catriona Campbell, founder of Foviance, stated, “It is no longer sufficient to create websites which are just easy to use, or have value for money products associated with them. Websites need to appeal to the subconscious; to engage with consumers at an emotional level. At Foviance we have proven with a number of brands that this holds true for websites. Using our neuro-technology to have a deeper understanding of the emotional facet of the customer experience, we have found we can deliver insight that other methods previously haven’t.”
In a market as competitive as the online gambling one, it’s imperative that companies have all the advantages they can. Foviance is offering online slots parlors and gambling websites the ability to look into what spurs customers to action. This is invaluable information and is helping virtual casinos to create dynamic and satisfying online experiences for their customers.
Tags: Foviance, slots, subconscious
